Privacy Policy

The EFI Store operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The EFI Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, financial account information, transaction details, and payment confirmations.
• Account information including your username, password, and preferences.
• Transaction information including items you view, add to cart, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including information you include in customer support inquiries, RMA requests, appointment requests, and tools like TheEFIBrain chat or the Injector Sizing Calculator.
• Device information including information about your device, browser, network connection, and IP address.
• Usage information including how and when you interact with the Services.

Personal Information Sources

We may collect personal information directly from you (creating an account, using the Services, communicating with us), automatically through the Services (device data, cookies and similar technologies), from our service providers (including Shopify), and from partners or other third parties.

How We Use Your Personal Information

• Provide, tailor, and improve the Services — processing payments, fulfilling orders, managing your account, arranging shipping, handling returns and exchanges, and recommending relevant products.
• Marketing and advertising — sending promotional communications and showing relevant advertising, where permitted.
• Security and fraud prevention — authenticating your account and protecting against fraudulent or unsafe activity.
• Communicating with you — providing customer support and maintaining our business relationship with you.
• Legal reasons — complying with applicable law and enforcing our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to: Shopify and other vendors who perform services on our behalf (payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping); business and marketing partners, in accordance with their own privacy notices; third parties when you direct or consent to it (for example, shipping carriers); and as required to comply with legal obligations or protect our rights and the rights of our users.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit will be transmitted to and shared with Shopify in order to provide and improve the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties, including distributors and manufacturers. We are not responsible for the privacy or security practices of sites we don't control. We recommend reviewing their privacy policies directly.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, contact us using the details below and we will delete it.

Security & Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend not using unsecure channels to send us sensitive or confidential information. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights, subject to applicable law:

• Right to Access / Know — request access to personal information we hold about you.
• Right to Delete — request that we delete personal information we maintain about you.
• Right to Correct — request that we correct inaccurate personal information.
• Right of Portability — request a copy of your personal information, or that we transfer it to a third party, in certain circumstances.
• Right to Opt Out of Sale/Sharing or Targeted Advertising — see our Your Privacy Choices page to exercise this right.
• Managing Communication Preferences — unsubscribe from promotional emails at any time using the link in those emails.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have the right to:

• Object to or Restrict Processing — ask us to stop or limit our processing of your personal information for certain purposes.
• Withdraw Consent — where we rely on your consent to process personal information, withdraw that consent at any time. This won't affect the lawfulness of processing carried out before the withdrawal.

You can exercise these rights by contacting us using the details below. We may need to verify your identity before processing your request, as permitted or required by law. In accordance with applicable law, you may also designate an authorized agent to make a request on your behalf.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in, including through our use of Shopify's infrastructure and shipping carriers. If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent safeguards, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date above.

Contact

Questions about our privacy practices or this Privacy Policy, or want to exercise your rights? Call 928-706-6112, email horsepowerconnection@gmail.com, or reach us at 55 Lake Havasu Avenue F392, Lake Havasu City, AZ 86403.